How is PSG Helpful For Your Business in 2024?

How is PSG Helpful For Your Business in 2024?

Many online merchants are trying various means to stay efficient and competitive with their business in today’s digital landscape. You can take a PSG Grant (productivity solutions grant) to make the best of everything. It is a government initiative by Singapore to support SMEs in adopting modern equipment and IT solutions to improve their business operations. The best part is that PSG covers various sectors and industries!

PSG provides much-needed financial support to implement advanced technologies in your business. In simple words, you can streamline operations, improve customer experience, and boost overall productivity with PSG Grant Singapore. 

Imagine trying to scale your business but constantly being held back by high costs and outdated technology. You are not alone in this situation. It is among the most common challenges that most merchants face. For this reason alone, PSG is a lifeline that helps you overcome these challenges and thrive in 2024.

PSG Grant- An Introduction

PSG supports businesses in adopting IT solutions and equipment to improve productivity. It provides financial assistance to access and implement advanced technological solutions. PSG aims to help SMEs improve their productivity by subsidizing the costs of adopting pre-approved digital solutions and equipment. PSG E-commerce encourages the widespread adoption of technology to streamline operations, increase efficiency, and improve competitiveness.

How PSG Was Introduced?

The PSG was introduced as part of the Singapore government's ongoing efforts to support business innovation and digital transformation. Recognizing the challenges that SMEs face in keeping up with technological advancements, the government launched the PSG Grant to provide targeted financial support. This way, businesses of all sizes can upgrade their e-commerce capabilities.

Who Manages and Distributes the PSG?

The PSG is managed and distributed by various government agencies in Singapore. Some are:

These agencies collaborate to identify and approve solutions that qualify for the PSG Store grant. They ensure to meet the needs of diverse industries and business functions. 

Eligibility Criteria for the PSG

SMEs are the primary beneficiaries. Your business should have a minimum of 30% local shareholding. The PSG is open to various industries, including retail, food and beverage, logistics, precision engineering, and more. PSG Grant aims to support businesses across different sectors in adopting technology solutions. To be eligible for the PSG, your business must:

  • Your business needs to be legally registered and actively operating in Singapore.

  • The solutions or equipment funded by the PSG must be used within Singapore.

  • For PSG Grant Eligibility, the solutions or equipment you intend to purchase are from PSG pre-approved vendors.

  • Always check the specific criteria for the technology or service you’re interested in.

Common Misconceptions About Eligibility

1. Only New Businesses Can Apply

It is not true. Both new and established businesses can apply for PSG Grant as long as they meet the eligibility criteria.

2. All Costs are Covered

While PSG provides substantial support, it typically covers up to 70% of the cost. You must be prepared to cover the remaining percentage.

3. Only Tech Companies Qualify

PSG is designed for various industries, not just technology companies. Retailers, food and beverage establishments, logistics firms, and more can benefit from PSG Grant E-commerce.

4. It's a Lengthy Process

While the application process requires careful preparation, it is simple if you have all the necessary documents and meet the criteria.

The PSG Coverage 

The PSG is a versatile government initiative designed to support you toward digital transformation and improved productivity. By covering various solutions, PSG Grant empowers you to adopt the latest technologies and streamline your operations. Here’s a detailed look at what PSG covers:

1. Inventory Management

Solutions that help you track and manage your stock levels efficiently. It reduces the risk of overstocking or stockouts.

2. Customer Relationship Management (CRM)

Tools that enable you to manage customer interactions, track sales leads, and improve customer service through PSG Grant Singapore.

3. Accounting and Financial Management

Software that streamlines financial processes, from invoicing to payroll, ensuring accuracy and compliance.

4. Human Resource Management (HRM)

Solutions that assist with employee management, payroll processing, and performance tracking.

5. Cybersecurity

Tools that protect business data and systems from cyber threats, ensuring secure operations.

6. Digital Marketing

Solutions that improve online marketing efforts through PSG Grant, including SEO tools, social media management, and email marketing platforms.

PSG Supported Software or Tools 

To give you a clearer idea, here are some specific tools and software packages that PSG covers:

  1. TradeGecko for managing inventory, orders, and logistics in one platform.

  2. Salesforce for PSG E-commerce manages customer relationships, sales processes, and marketing campaigns.

  3. Xero simplifies financial management for small and medium-sized businesses.

  4. Workday manages everything from recruitment to employee development and payroll.

  5. Norton Security protects business data and systems from various online threats.

  6. Hootsuite manages social media accounts, schedules posts, and tracks engagement.

How to Apply for the PSG Grant?

Applying for the PSG is a simple process and you can do it on your own. However, we suggest you consult with an IMDA-approved PSG vendor like MS Web International to streamline your application and approval process. You have to take care of the following:

1. Identify The Needs

Before having a PSG Store, you must assess your business requirements and identify the areas where you need technological improvements.

2. Check Eligibility

You have to ensure your business is registered and operating in Singapore. Besides that, you must have a minimum of 30% local shareholding alongside an annual sales turnover of less than $100 million or less than 200 employees.

3. Choose a Pre-Approved Solution

To get a PSG Grant, you have to select a solution by browsing through the list of pre-approved solutions on the PSG website. Pro Tip: Select a solution that aligns with your business needs.

4. Get a Quote

Once the starting steps are clear, now you have to contact the solution provider to get a detailed quotation and PSG Grant Eligibility for the chosen solution.

5. Submit The Application

Now log in to the Business Grants Portal with your business account. Next, you have to fill out the PSG application form and upload the necessary documents, including the quotation from the solution provider.

6. Await Approval

After submission, wait for the PSG Grant approval. The processing time may vary.

7. Implement the Solution

Once approved, proceed to purchase and implement the solution.

8. Claim the Grant

After implementation, submit the claim through the Business Grants Portal with the required proof of purchase and usage.

Tips for a Successful Application

Ensure your PSG Grant E-commerce application is complete and accurate to avoid delays.

  • Have all required documents ready.

  • Select a solution that genuinely fits your business needs.

  • Contact solution providers early to get detailed quotes and understand the implementation process.

  • Keep track of your application status and respond promptly to any requests for additional information.

  • Ensure your business information matches the records with relevant PSG Grant authorities.

What Are The Benefits of Using PSG?

The PSG provides financial support to you offset the costs of adopting IT solutions and equipment. It allows you to invest in advanced technologies without bearing the high upfront costs. This way, you can use sophisticated e-commerce platforms, CRM systems, and digital marketing tools that would otherwise be financially out of reach.

1. Improved Productivity

PSG Grant Singapore enables you to streamline operations and improve productivity by adopting modern technologies. It can translate into more efficient inventory management, automated order processing, and improved customer service through AI-powered chatbots. By reducing manual tasks, you can focus more on strategic growth activities.

2. Competitive Advantage

Adopting the latest technology through PSG Grant allows you to stay ahead of the competition. You can leverage PSG to implement advanced analytics tools, personalized marketing strategies, and mobile-optimized websites. These improvements can lead to better customer experiences, higher conversion rates, and increased customer loyalty.

3. Cost Savings

You can use PSG to cover up to 70% of the costs for various technology solutions. This financial relief of PSG E-commerce allows you to allocate resources to other critical areas, such as marketing and product development.

4. Technology Adoption

With PSG, you can adopt state-of-the-art technologies like AI for personalized shopping experiences, blockchain for secure transactions, and data analytics for insightful business decisions.

5. Operational Efficiency

PSG Grant-funded solutions can automate repetitive tasks, streamline supply chain management, and enhance order fulfillment processes. This efficiency reduces operational costs and ensures faster delivery times and better customer satisfaction.

6. Scalability

Now you can scale your operations seamlessly. Cloud-based solutions funded by PSG provide the flexibility to handle increased traffic to your PSG Store without compromising performance.

7. Sustainable Growth

By continuously adopting new technologies funded by PSG, you can sustain growth through improved operational efficiency, better customer experiences, and enhanced marketing strategies.

8. Increased Profitability

The cost savings from PSG-funded solutions contribute directly to the bottom line. With lower operational costs and higher productivity, you can achieve greater profitability.

9. Market Leadership

PSG Grant businesses stay ahead in technology adoption and position themselves as market leaders. This reputation attracts more customers, partners, and investors, further driving business success.

10. Resilience

Businesses that are agile and technologically advanced are better equipped to navigate challenges and capitalize on new opportunities. PSG helps build this resilience by enabling continuous technological upgrades.

FAQs About PSG 

1. What is PSG Grant Eligibility?

Businesses registered and operating in Singapore can apply for PSG. The business must have at least 30% local shareholding, and the purchase or lease of the IT solutions or equipment must be used in Singapore.

2. What types of solutions are covered under PSG?

PSG Grant covers various pre-scoped IT solutions and equipment, including but not limited to:

  • Customer Relationship Management (CRM) software

  • Human Resource Management (HRM) systems

  • Accounting software

  • Cybersecurity solutions

  • E-commerce platforms

3. How much funding can my business receive?

PSG provides up to 80% funding support for qualifying costs, capped at specific amounts depending on the solution and industry.

4. How can PSG Grant E-commerce help my business?

PSG helps businesses by reducing the financial burden of adopting advanced technology, improving productivity, streamlining operations, and gaining a competitive edge in the market.

5. How long does it take to get approval?

The approval process usually takes about 4 to 6 weeks. However, this PSG Grant approval timeline can vary depending on the volume of applications and the completeness of the submitted documents.

6. Where can I find more information or assistance with the application process?

For more information, you can visit the Enterprise Singapore website or the Business Grants Portal. If you need assistance, our team is here to help you with PSG Grant Singapore. Contact us for personalized guidance and support in your PSG application process.


PSG is an invaluable resource for e-commerce businesses looking to thrive in 2024. It provides financial support to enable access to advanced technology and improve overall productivity. PSG helps you overcome significant barriers and achieve a competitive advantage.

If you're an e-commerce business owner, now is the perfect time to evaluate your business needs and consider how PSG Grant can support your growth. The benefits are cost savings, improved efficiency, and staying ahead in a competitive market.

Are you ready to take the next step? Explore more about PSG and start your application process today. Contact MS Web International now to unlock the full potential of your business with PSG.

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