How Shopify Coupon Discount on Cart helps in AOV?

How Shopify Coupon Discount on Cart helps in AOV?

In the e-commerce world, competition is fierce and customer loyalty is hard-won. If you are running a Shopify business, you should use innovative strategies to improve the shopping experience and boost your bottom line. 

One such effective strategy is using discount coupons. Today, you will explore how displaying coupon discounts on the cart page can impact your Average Order Value (AOV) and customer satisfaction.

Understanding Average Order Value (AOV)

Before diving into the specifics of coupon discounts, let's understand Average Order Value (AOV). AOV is a key performance metric in e-commerce that represents the average amount spent by customers per transaction. It is calculated by dividing total revenue by the number of orders:

“AOV=Total Revenue(÷)Number of Orders”

A higher AOV indicates that customers are spending more per transaction. It leads to increased profitability and better returns on marketing investments. Improving AOV can be achieved through various tactics, among which is the strategic use of discount coupons.

The Power of Coupon Discounts

Coupons have long been a staple in retail that entice customers with the promise of savings. Today, most Shopify stores harness the power of coupons to drive higher sales and foster customer loyalty. Here are some benefits of using coupon discounts:

1. Increased Sales Volume

Discounts encourage customers to make purchases they might otherwise hesitate to make, thus driving up sales volume.

2. Customer Retention

Offering exclusive discounts can help retain existing customers by making them feel valued and appreciated.

3. Cart Abandonment Reduction

Strategic coupon placement can reduce cart abandonment rates by giving customers an incentive to complete their purchase.

4. Higher AOV

By setting minimum purchase thresholds for discounts, you can encourage customers to add more items to their cart to qualify for the discount, thereby increasing AOV.

MS-Coupon Discount on Cart

To illustrate how coupon discounts can be effectively integrated into your Shopify store, let's look at the MS-Coupon Discount on Cart app. This app is designed to seamlessly display available discount coupons directly on the cart page, making it easy for customers to apply them before checkout. This approach has several advantages:

1. Seamless Integration

The MS-Coupon Discount on Cart app integrates effortlessly with your Shopify store, providing a smooth user experience without any complex setup. Once installed, it automatically displays available coupons on the cart page, ensuring that customers are aware of the discounts they can avail of.

2. Improved Customer Experience

By showcasing discounts at the cart stage, the app eliminates the need for customers to hunt for coupons elsewhere, reducing friction and enhancing the overall shopping experience. This ease of access can significantly improve customer satisfaction and loyalty.

3. Strategic Upselling

One of the most effective ways to increase AOV is through upselling. The MS-Coupon Discount on Cart app allows you to set minimum purchase thresholds for discounts, encouraging customers to add more items to their cart to qualify for the savings. For instance, if a customer sees that they can get a 10% discount on orders over $100, they are more likely to add additional products to reach that threshold.

4. Reduced Cart Abandonment

Cart abandonment is a major challenge for e-commerce businesses. By displaying coupons on the cart page, the MS-Coupon Discount on Cart app provides an immediate incentive for customers to complete their purchase, thereby reducing the likelihood of abandonment.

5. Boosting Customer Loyalty

When customers find it easy to save money on their purchases, they are more likely to return to your store in the future. By consistently offering valuable discounts through the MS-Coupon Discount on Cart app, you can build a loyal customer base that trusts your brand and feels appreciated.


Implementing The App in Your Store

Implementing the MS-Coupon Discount on Cart app in your Shopify store is simple. Here’s a step-by-step guide to get you started:

Step 1: Install the App

Visit the Shopify App Store and install the MS-Coupon Discount on Cart app. Follow the on-screen instructions to complete the installation.

Step 2: Configure Your Coupons

Set up the discount coupons you want to offer. You can create various types of discounts, such as percentage off, fixed amount off, or free shipping. Define the minimum purchase thresholds to encourage higher spending.

Step 3: Customize the Display

Customize how the coupons will be displayed on the cart page. The app allows you to choose the design and placement of the coupon section, ensuring it aligns with your store's branding.

Step 4: Monitor and Optimize

Regularly monitor the performance of your coupons using the app's analytics dashboard. Analyze metrics such as AOV, conversion rates, and cart abandonment rates to understand the impact of your discount strategy. Use this data to optimize your campaigns and maximize results.

Best Practices for Maximizing AOV

To get the most out of the MS-Coupon Discount on Cart app and increase your AOV, consider these best practices:

1. Set Strategic Minimum Purchase Thresholds

Determine the optimal minimum purchase thresholds for your discounts. The threshold should be high enough to encourage additional spending but not so high that it discourages purchases.

2. Offer Tiered Discounts

Implement tiered discounts to incentivize higher spending. For example, offer a 10% discount for orders over $100 and a 20% discount for orders over $200. This approach can motivate customers to spend more to achieve higher savings.

3. Promote Exclusive Discounts

Create exclusive discounts for loyal customers or newsletter subscribers. This can foster a sense of exclusivity and encourage repeat purchases, further boosting your AOV.

4. Leverage Seasonal Promotions

Capitalize on seasonal promotions and holidays to offer limited-time discounts. These time-sensitive offers can create a sense of urgency, prompting customers to make larger purchases to take advantage of the deals.

5. Monitor Performance and Iterate

Continuously monitor the performance of your discount campaigns and make data-driven adjustments. Experiment with different discount types, thresholds, and messaging to find what resonates best with your audience.


Increasing your Average Order Value is crucial for the long-term success of your e-commerce business. By strategically leveraging coupon discounts and using tools like the MS-Coupon Discount on Cart app, you can enhance the shopping experience, reduce cart abandonment, and drive higher sales. The app's seamless integration and user-friendly features make it an invaluable asset for any Shopify store looking to boost its AOV and overall profitability.

Don't miss out on the opportunity to transform your e-commerce strategy. Visit the Shopify App Store today and start reaping the benefits of the MS-Coupon Discount on Cart app. Your customers will appreciate the savings, and you'll enjoy the increased revenue and customer loyalty that come with it.

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