How to Allocate PSG Grant Funds For Shopify Features?

If you’re a business owner in Singapore and you’ve been considering launching or improving your Shopify store, the Productivity Solutions Grant (PSG) can be a game-changer. This grant can cover up to 50% of the total cost of adopting tech solutions, including Shopify. But here’s the secret: You need to know how to allocate those funds effectively to get the most value and ensure long-term growth.  

This blog will walk you through how to distribute your PSG funds across the essential Shopify features—from web development and delivery services to SEO and digital marketing tools. We’ll also cover the application process, eligibility, and strategies to grow sustainably. 

1. Understand Your Eligibility 

First things first—you need to make sure you’re eligible for the PSG Grant. Not every business can apply, and the services you choose must be PSG-approved solutions. Shopify packages from approved vendors qualify for funding, which is great news if you plan to set up or upgrade your store. Here are the key requirements:  

• Your business must be registered and operating in Singapore.  
• The Shopify package must come from a PSG-approved vendor.  
• The solution should meet PSG’s criteria for improving business efficiency or productivity.  

Why is eligibility important? It ensures your application isn’t rejected, saving you time and effort. You can find approved vendors and more eligibility details on Enterprise Singapore’s website.  

Also Read :- How To Navigate Documentation for PSG Grant Approval?

2. Invest in Shopify Web Development 

A good Shopify store isn’t just about beautiful templates. It’s about creating a user experience that converts visitors into buyers. While Shopify offers a variety of templates, you’ll benefit from hiring PSG-approved web developers to customize the design to fit your brand. What a professional web developer brings to the table?

• Custom navigation menus to guide users smoothly through your store.
• Responsive design to ensure your store looks great on mobile devices.  
• Fast-loading pages to reduce bounce rates and improve user experience.  
• Advanced design elements such as product carousels or animation to engage visitors.  

A slow or clunky store can hurt your sales, and in Singapore’s competitive market, first impressions matter. That’s why a chunk of your PSG funds should go to web development.  

3. Improve Website Performance 

Just building a Shopify store isn’t enough—you need customers to find it. That’s where SEO (Search Engine Optimization) and digital marketing come in. Allocating some of your PSG grant funds toward these areas ensures long-term visibility and traffic. Here are some key areas to focus on:  

1. SEO Optimization

This helps your store rank higher in Google searches for keywords like “Shopify Singapore” or “Singapore delivery services.”  

1. Social Media Marketing

Grants are available to fund campaigns on Facebook, Instagram, and LinkedIn. This helps attract traffic to your Shopify store.  

1. Email Marketing Tools

Platforms like Klaviyo can be integrated with Shopify to send personalized emails and increase repeat purchases.

Why should you prioritize digital marketing? Because SEO builds organic traffic over time, while social media marketing brings instant visibility. Together, they create a sustainable marketing funnel.

4. Integrate Singapore Delivery Services 

Singapore customers expect fast and reliable delivery, and integrating local delivery services directly into your Shopify store can improve customer satisfaction. Using your PSG grant, you can set up partnerships with delivery providers such as:  

1. Ninja Van  
2. Lalamove  
3. SingPost  

Why is this important?  

When your customers have a seamless delivery experience, they’re more likely to shop with you again. Shopify apps make it easy to integrate these services into your store, providing real-time delivery tracking and automated updates to customers.

Also Read :- Top Reasons For PSG Application Rejection and How to Fix Them?

5. Automate Pricing Strategies 

Pricing automation is a smart way to increase revenue and save time. Shopify offers apps like the Custom Price Size Calculator, which can help you adjust prices based on size, quantity, or bundle offers—automatically. How automation benefits your business?

• Save time on pricing changes during sales events.  
• Offer discounts in real time based on order value or quantity.  
• Customers are more likely to complete purchases when they see personalized discounts.

Allocating funds for these apps can give your store a competitive edge, especially during sales seasons.

6. Submit PSG Grant Application 

Now that you know where to allocate your PSG grant funds, it’s time to apply for the grant. Here’s a step-by-step guide to ensure your application is processed without hiccups:  

• Select a PSG-approved vendor from Enterprise Singapore’s list.  
• Obtain a quotation from the vendor for the Shopify services you need.  
• Submit your application through the Business Grants Portal with all necessary documents.  
• Wait for approval and monitor your application status regularly.

Pro Tip: Ensure that all your solutions are within the PSG-approved category. This helps avoid delays and improves your chances of approval.  

7. Long-Term Growth and Maintenance  

The PSG grant isn’t just about immediate improvements. It’s also about building a solid foundation for future growth. After setting up your Shopify store, allocate some funds for:  

1. Upgrading to advanced Shopify plans with more features.  
2. SEO maintenance to keep your store ranking high on search engines.  
3. Store audits and performance checks to ensure everything runs smoothly.  

Also Read :- Overcoming PSG Grant Application Delays in Singapore

8. PSG Grant Reimbursement  

Once your Shopify store is up and running, it’s time to claim your PSG grant reimbursement. Make sure to keep detailed records of all expenditures and submit them along with your claim. The claim process is simple but must be done promptly to avoid any delays.

A Smart Strategy for PSG Fund Allocation  

And there you have it! With careful planning, you can use the PSG Grant to set up a high-performing Shopify store that brings long-term success. Whether you’re investing in web development, delivery services, digital marketing, or pricing automation, each allocation brings you closer to creating a seamless shopping experience for your customers.

The key takeaway? Allocate your funds in a way that covers both immediate needs and future growth. This way, your Shopify store stays competitive and continues to grow—long after the PSG grant period is over.

So, are you ready to make your Shopify dream store a reality? Start planning your PSG grant application today!