Shopify Migration · Case Study
From PrestaShop to Shopify — Zero Downtime, Global Ready
How MS Web International helped The Paper Bunny migrate platforms, preserve SEO rankings, and scale internationally — without losing a single day of sales.
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Stores Built
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Migrations
Zero
Data Loss
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5-Star Reviews
The Client
A beloved Singapore brand, ready for the world
ClientThe Paper Bunny
IndustryRetail — Mindful Living & Gifting
PlatformShopify
Tech StackShopify · Mailchimp · Easyship · Smile.IO
Live atthepaperbunny.com ↗
The Challenge
Three problems we had to solve at once
01
Platform Migration
Migrating from PrestaShop to Shopify without disrupting operations or losing SEO rankings.
02
Global Scalability
Needed a platform capable of handling international traffic and global expansion.
03
Brand Integrity
Translating The Paper Bunny's warm, artisanal identity into the new platform without compromise.
Our Approach
What We Did
- ✓Full replatforming from PrestaShop to Shopify — zero operational downtime
- ✓Custom design and UX aligned with The Paper Bunny's brand identity
- ✓Complete SEO and product data migration preserving all rankings
- ✓Integrated Mailchimp, Easyship, and Smile.IO loyalty programme
- ✓Optimised checkout and payments for international customers
The Work
A store that feels like the brand
"The collaboration with MS Web was a game-changer. Their meticulous approach in understanding our needs and executing the store setup was commendable. Their advice was invaluable, and the flexibility they showed was crucial in our digital transformation journey."
The Result
A globally-ready Shopify store that preserved SEO performance, maintained brand integrity, and let The Paper Bunny scale internationally.
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