COCOMO — Migrated to Shopify Plus with CRO & Custom Checkout
How MS Web International helped Singapore's #1 K-Beauty store migrate to Shopify Plus, optimise for conversions, and build a custom checkout experience that serves a fast-growing community of beauty shoppers.
A beloved Singapore brand, ready for the world
Three problems we had to solve at once
Platform Migration
COCOMO needed to migrate to Shopify Plus to support their rapidly growing catalogue of Korean beauty brands and high-volume Singapore traffic.
Conversion Optimisation
With a large and engaged audience, COCOMO needed a store optimised to convert browsers into buyers — from collection pages through to checkout.
Custom Checkout
Standard Shopify checkout wasn't enough. COCOMO needed a tailored checkout experience aligned with their brand and customer journey.
What We Did
- ✓ Full migration to Shopify Plus — zero downtime, full data integrity
- ✓ CRO-led redesign across collection pages, product pages, and cart
- ✓ Custom Shopify Plus checkout — branded, conversion-optimised, frictionless
- ✓ Structured product catalogue for a large multi-brand K-Beauty inventory
- ✓ Mobile-first optimisation for Singapore's beauty-savvy shoppers
A store that feels like the brand
"Singapore's #1 K-Beauty Store — now powered by Shopify Plus."
A Shopify Plus store built for scale — custom checkout, CRO-optimised product pages, and a seamless shopping experience for Singapore's most-loved Korean beauty destination.
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