Nature's Farm — Shopify Revamp & CRO Optimisation That Drives Sales
How MS Web International helped Singapore's leading health supplement brand revamp their Shopify store, optimise for conversions, and scale to serve customers locally and globally.
A beloved Singapore brand, ready for the world
Three problems we had to solve at once
Low Conversions
Existing Shopify store wasn't converting. Needed a full CRO-led revamp to turn browsers into buyers across a high-SKU health supplement catalogue.
Brand Heritage Online
Website needed to reflect Nature's Farm's 40-year legacy while feeling modern, trustworthy, and conversion-optimised.
Global Reach
Improve shopping experience for both Singapore customers and international buyers across all devices
What We Did
- ✓Full CRO-led Shopify revamp — redesigned for conversion from homepage to checkout
- ✓Bespoke design aligned with Nature's Farm's 40-year brand identity
- ✓Improved product discovery, navigation, and mobile UX
- ✓Performance optimisation for speed and Core Web Vitals
- ✓Integrated Klaviyo for email marketing and Bold Subscription for recurring purchases
- ✓Implemented SEO strategies to grow organic traffic
A store that feels like the brand
"It was a pleasure working with MS Web Designer. Their professionalism, attention to detail, and responsiveness in incorporating our feedback were outstanding. The team's dedication to delivering a top-notch product was evident throughout the project. Their expertise in Shopify solutions is commendable. We highly recommend them for any e-commerce projects."
A high-performance Shopify store that modernised Nature's Farm's digital presence , improved conversions, and enabled Singapore's leading health supplement brand to serve customers locally and globally.
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