Stitch Delight — From BigCommerce to Shopify with 60,000 Customers Migrated
How MS Web International migrated Stitch Delight from BigCommerce to Shopify — preserving 8,000 products, 60,000 customers, and 50,000 orders while adding digital product delivery and custom upload features.
A beloved Singapore brand, ready for the world
Three problems we had to solve at once
Massive Data Migration
Migrating 8,000 products, 60,000 customers, and 50,000 orders from BigCommerce to Shopify — zero data loss, full category structure preserved.
Digital Product Delivery
Stitch Delight sells downloadable embroidery PDF designs. The new Shopify store needed custom functionality for customers to upload and download digital files seamlessly.
Design Continuity
Customers were familiar with the existing store design. The migration needed to retain the UI/UX look and feel while upgrading to Shopify's functionality.
What We Did
- ✓ Full migration from BigCommerce to Shopify — 8,000 products, 60,000 customers, 50,000 orders preserved
- ✓ Maintained full product categorisation by category and sub-category
- ✓ Rebuilt UI/UX to match existing design while integrating new Shopify features
- ✓ Built custom digital product functionality — PDF upload, download, and instant delivery via Uplinkify
- ✓ Integrated Smile.io loyalty, PushOwl push notifications, Sales Pop-up, and Bulk Discount Generator
- ✓ Provided 3 months of free post-launch support
A store that feels like the brand
"8,000 products. 60,000 customers. 50,000 orders. Migrated without losing a single record."
A fully migrated Shopify store with custom digital product delivery, loyalty integrations, and a preserved brand experience — positioning Stitch Delight for continued growth in the global crafts and embroidery market.
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