Top 11 Inspiring Shopify Plus Sites in Southeast Asia

Shopify is a popular ecommerce platform that many global businesses use to sell their products and services. Today, both Shopify and Shopify Plus are attracting new customers to help them scale and grow their business. A study on Largest Companies (market capitalization) ranks Shopify in sixth position. Shopify Plus is more versatile than Shopify as it offers various ecommerce solutions for the online merchants.

Shopify Plus helps enterprise-level and high-growth businesses to build their ecommerce store from scratch. Set up a new store from ground up to sell products on Shopify Plus- Subscription-based plan. Customize the online store to improve customer shopping experience while handling high volume sales and traffic. Shopify’s POS app is used by numerous large-scale businesses with brick-and-mortar stores.

Top 11 Inspiring Shopify Plus Sites in Southeast Asia

Now is the time to personalize themes and checkout pages to gain premium benefits using Shopify Plus. Make the Shopify features work with Shopify Plus Experts or third-party developers to create an online store that aligns with your branding. Let us explore the 11 most aspiring businesses that sell services and products on Shopify Plus in SouthEast Asia and Singapore.

1. W. Titley & Co.
W. Titley & Co. is a family-run business of four generations. The company sells quality western and country wear for both online and offline customers. 42% is the overall sale that the company made from their online business and it was expected to go higher with business growth. Therefore, W. Titley & Co. joined Shopify as an online merchant before upgrading their Shopify store to Shopify Plus store for high growth and functionalities.

The Hope Factory and Retail Express helped the company in brand optimization with Shopify Flow to hide non-available products and flag risky orders. With Shopify Flow, the company gained a 36% increase in the conversion rate through unlocking free shipping as the customers shop and featuring free returns/fast shipping icons at checkout. W. Titley & Co’s revenue has increased to 190% with 13% increased AOV (Average Order Value). The company also welcomes 75% repeated customers while attracting the new ones.

2. MS. READ

MS. READ excelled at delivering products for plus-size fashionable Malaysians since 1997. The company was already popular in the brick-and-mortar domain but then COVID-19 pandemic knocked everyone. Meekco Asia helped the company come on online platform- Shopify, for cross-border and omni channel focus with a mobile-first approach. Shopify Plus helped MS.READ to increase its efficiency by 300% while saving resources and time during store launch in 2022. WIth this transition, the company’s online revenue increased by 20% and cross-border time decreased to one day or 24 hours.

The company also achieved centralized system control, improved visibility across different channels to optimize the business omnichannel operations. MS. READ’s cross-border expansion approach was powered with Shopify POS while setting up their ecommerce store in a day. With Shopify Plus’s Launchpad, the company scheduled product and sale launches. Shopify Plus helped the company in its transition, making the sellings process easy with growth and financial gains.

3. Luvme Hair
Get fashionable and comfortable wigs from Luvme Hair. Helena Lee, founder, observed that the wig market is saturated with overpriced and low-quality wigs. In 2014, the company started offering high-quality wigs for women of all backgrounds and ages to reflect their personalities. The company also migrated to Shopify Plus to add store functionalities and make modifications without any programming knowledge. Shopify’s extensibility helped the brand to add payment methods.

Luvme Hair designed localized stores for global customers that resonates with their targeted market with Expansion Stores feature on Shopify Plus. With Shopify Scripts, the company automated their flash sales for various regions that include tiered, fixed and automatic discounts. Luvme Hair optimized the membership program with Shopify Flow that allows customers to earn rewards for transacting on its websites.

With Shopify Plus, the company improved its customer experience and unlocked a revenue generator for flash sales and fast-track expansion.The company’s conversion rate is 50% higher than general business activities. The customers are also more engaged with the brand’s revamped loyalty program while having an increase of 40% in checkout conversions. Luvme Hair’s customer care executives are serving 60+ customers regularly with improved back-end operations.

4. Aje
Aje, an Australian fashion house, is dedicated to tough femininity, effortless cool and raw beauty while attracting more customers globally. David Jones, Saks Fifth Avenue, Nordstrom, Moda Operandi, and Matches Fashion feature Aje brand in their departmental stores. The company has 18 physical stores (16 in Australia, 2 in New Zealand) and reflect better presence internationally and globally. With Shopify Plus, the brand delivered the same feel online that offline customers enjoy on all digital channels.

Aje’s conversion rate improved by 135% in some weeks while increasing pages/session, reducing bounce rate and improving average session duration.The company acts as a sounding board member for creative ecommerce ideas on Shopify Plus. Aje has combined global and local experiences to call them “Glocal” experiences to resonate with the brand in different areas. With Shopify Plus, the company has 3 Shopify Plus expansion stores to sell its products globally. Both Australian and New Zealand customers have local shopping experiences on Aje. The brand’s global online store uses 20 multi-currency options with Shopify Payments. In 2023, Aje ships its products to 75 countries from its ecommerce site, including US, Middle East and Asia.

5. Lord & Taylor
Lord & Taylor is the oldest departmental store in America that demanded acquisition, ecommerce website, etc. The company launched a direct-to-customer website using Shopify Plus in 100 days and garnered a 2.14 million audience. It leveraged on customization, flexibility and management tools to handle regular business operations. Lord & Taylor used Shop Pay to boost conversion rate and offer mobile-first checkout experience to the customers. 40% of the company’s orders were processed online alongside order tracking and smooth post-purchase experience. By joining Shopify Plus, Lord & Taylor got 63% order processed via Shopify Payments. The company also employed Shop Pay that generated 44% revenue. Nonetheless, the company obtained increased average order value with orders of Shop Pay option.

6. Made by Mary
Mary Moody, founder of Made by Mary, delivered a baby and went into postpartum depression. She enjoyed creating jewelry as a life purpose, which originated the Made by Mary brand for handmade and high-quality jewelry.

The company started selling their products outside the US but could not deliver localized or great shopping experiences to customers worldwide. Made by Mary used Shopify Markets Pro: An International Selling Solution. Since then, Made by Mary has seen 90% increase in international sales alongside up to 180% increase in global order conversion rates. Shopify Markets Pro also helped the company minimize global shipping times to 3 days and cut customer support tickets from global buyers by 50%.

Made by Mary was already on Shopify platform before using Shopify Markets Pro to deliver a better user experience when selling globally. The company sells products to customers in their native currencies and languages while offering fast and affordable shipping. Shopify Market Pro handled all import and compliance restrictions while covering discrepancy (s) in import fees. Market Pro has also made it simpler for merchants to stay tax compliant. Made By Mary now sells products in new marketplaces while offering its customers a localized checkout and shopping experience with timely shipping.

7. J & Co.
J & Co. is a handmade and customized jewelry store. The company ships 10000+ orders D2C/month. It has also expanded wholesale business that contributes to 800% revenue increase in the last five years. J & Co. wished to build trust with global wholesalers and customers. The company upgraded to Shopify Plus that allows for 20+ languages to install currency converter and language translator applications to localize its presence in multiple regions and countries with such features. J & Co. expanded its global footprint.

By providing pricing personalisation in this way, J&CO's target audiences have a simple and smooth online purchasing experience, which inevitably assists J&CO in differentiating itself from other regional jewellery businesses. Shopify Scripts allowed J & Co. to offer dynamic pricing and automate discounts. The company deals with a network of wholesalers worldwide. Customers felt appreciated and remained engaged for multi-tier wholesale discounts. With Shopify Plus, J & Co. saw 30% minimization in campaign preparation duration and 40% increment in wholesale sales by using Shopify Scripts.

8. Allbirds
Allbirds, a prominent brand in the start-up fashion and apparel landscape, has achieved remarkable success with its comfortable footwear products and rapid growth. It gained a billion-dollar valuation two years after its inception, becoming a true retail standout. While renowned for its exceptionally comfortable shoes, Allbirds recognized the importance of an equally comfortable in-store shopping experience. Employing Shopify POS (point of sale) to manage its omnichannel operations, Allbirds has expanded to over 20 global stores. This integration has increased conversions through innovative technologies like in-store purchases shipped to customers, streamlined inventory management, and efficient customer checkout processes involving up to 18 Shopify POS systems per store. The success story of Allbirds showcases why it opted for Shopify Plus as its preferred commerce partner.

From its launch in 2016 and its initial foray into in-store experiences, Allbirds' retail ventures have been empowered by Shopify POS. As the brand expanded to numerous locations worldwide, two key challenges emerged. First, it necessitated a versatile system capable of handling high foot traffic despite its relatively compact retail spaces. Second, enhanced omnichannel capabilities were vital to leverage customer data for informed inventory decisions and seamless shopping experiences. Allbirds' solution involved training associates in Shopify POS, allowing checkout systems to multiply, and transforming every inch of store space into potential checkout points. The brand addressed inventory gaps and significantly improved conversion rates by implementing the "buy in the store, ship to customer" approach.

9. Jovian
The visionary designer Dato' Jovian Mandagie is in charge of Jovian, which is a well-known manufacturer of designer ready-to-wear apparel, including headscarves, hijabs, masks, and clothing. Renowned for its weekly product launches and exceptional personal shopper program, Jovian's fashion journey spans 15 illustrious years. The brand's transition to Shopify Plus brought forth remarkable transformations, including a remarkable 20% surge in sales, an impressive 85% surge in customer retention rates, and a staggering 95% reduction in the time spent on planned promotions.

Facing the challenge of frequent product releases, sales, and promotions, Jovian's extensive range of 5000+ products was further complicated by its expanding retail presence with seven stores. However, this growth posed operational difficulties, requiring manual SKU price adjustments that consumed hours, leading to delayed sales launches and customer dissatisfaction. The disconnect between online and offline inventory also contributed to overselling issues. The strategic move to Shopify Plus, facilitated by partner optimisation, proved pivotal. The platform's Launchpad tool provided simplified promotion management, enabling sales creation, editing, and monitoring. This upgrade permitted tailored shopping experiences, harmonising digital and in-store inventories, and enhancing customer-centric features like click-and-collect and in-store returns. The results were transformative: streamlined operations, efficient sales launches, improved customer support engagement, and ultimately a 20% increase in sales and an 85% enhancement in customer retention rates, cementing Jovian's success on Shopify Plus.

10. Petal & Pup
From the confines of her family home, Tiffany Scarff embarked on an entrepreneurial journey that would reshape the fashion landscape. The inception of Petal & Pup, the Australian fashion boutique, began modestly within the study, then expanded to fill every nook of the house. Recognizing the need for dedicated space, Tiffany's father, Philip, proposed a new chapter—setting up the business professionally. Thus, Petal & Pup emerged from a domestic endeavor to a global couture sensation, propelled by its partnership with Shopify Plus. This transformative alliance witnessed astounding growth: an impressive 400% year-over-year sales surge, shipments spanning over 80 countries, and a remarkable 20% of total revenue attributed to international sales.

Starting in 2014 on Shopify, Petal & Pup was a labor of love fueled by Tiffany's inexhaustible work ethic. The business became a collaborative family enterprise with family members joining the ranks, including Philip as CEO, Robyn in human resources, Julian as COO, and John overseeing manufacturing. As 2016 unfolded, the brand outgrew its home market, kindling aspirations for a broader international reach. Transitioning to Shopify Plus in late 2016 marked a pivotal step, unlocking various benefits, including unlimited staff accounts, automated processes with Shopify Flow, and exclusive merchant success resources. This upgrade empowered Petal & Pup to amplify production, introduce more styles and frequent new arrivals, and extend its global marketing efforts. This led to extraordinary growth—400% YoY between spring/summer 2017 and 2018.

The brand's offerings expanded significantly, consistently offering over 1,000 styles online and introducing 80 new arrivals weekly. This evolution struck a chord worldwide, with shipments to 80+ countries and international sales contributing 20% of total revenue. Petal & Pup's journey with Shopify Plus exemplifies its unwavering commitment to growth and innovation, with continued double-digit percentage growth projected for the future.

11. Boody
Born from a shared passion for sustainable, uncomplicated fashion, the ethical brand Boody found its roots in Sydney, Australia. Certified as a B Corp business, Boody's commitment to eco-friendly practices is reflected in its organically-grown bamboo products, which have reached customers in fifteen countries worldwide.

Initially established as a wholesale venture in 2012, Boody's journey took a transformative turn in 2014 when Co-Managing Directors Shaun Greenblo and Elliot Midalia recognized the potential to expand its audience by transitioning to online retail. However, the existing e-commerce solution proved intricate and developer-dependent, hindering agility and scalability. In 2015, Boody shifted to Shopify, later upgrading to Shopify Plus in 2017. This shift streamlined operations and eliminated technical bottlenecks. Automation via Shopify Flow enhanced efficiency, enabling seamless processes without developer intervention. Shopify Payments facilitated secure online transactions, while integration with ERP, customer support, and CRM systems created a holistic view of customers, facilitating personalized experiences. Migration to Shopify Plus empowered Boody to launch 10 international stores and exponentially grow its online revenue share from 0% to an impressive 70%. The company’s remarkable 5% online conversion rate and top-tier session-to-cart addition ratio underscore the platform's role in propelling its mission to be a globally beloved sustainable underwear brand.

Bonus Case Study- The Paper Bunny

Paper Bunny, a Singaporean company that embodies thoughtful gifting and mindful living, aimed to expand internationally. In order to make the transition from PrestaShop to Shopify seamless and maintain Google SEO rankings, they needed to combine technology and creativity to engage their audience.

Solution

Presenting MSW, the digital designers responsible for Paper Bunny's innovative step. MSW team coordinated the migration flawlessly, guaranteeing no downtime and preserving SEO prominence thanks to their experience managing intricate migrations. What's intended? A Shopify platform that could withstand high traffic and worldwide exposure.

Innovation

Working closely with Paper Bunny, MSW team created customised solutions for email marketing, omnichannel integration, gift cards, loyalty programs, and retention tactics. What was the outcome? An innovative digital paradise that combined creativity and technology to increase user engagement and boost sales.

Strategic Partnership

Paper Bunny was looking for a Shopify Expert located in Singapore that possessed both international reach and exquisite design. Through MSW partnership, dreams became realities, speeding up Paper Bunny's ascent to fame and inspiring both competitors and clients.

Migration to Shopify

Paper Bunny was looking for a Shopify Expert located in Singapore that possessed both international reach and exquisite design. Through MSW partnership, dreams became realities, speeding up Paper Bunny's ascent to fame and inspiring both competitors and clients.

Results

Paper Bunny experienced a spike in popularity and global recognition following its Shopify debut. In addition to retaining its position of strength, the brand grew in popularity.

Conclusion

The stories of these 11 ambitious brands from SouthEast Asia and Singapore highlight the transformative potential of Shopify Plus. Shopify Plus has consistently fueled growth, personalized experiences, and global expansion from family-run ventures to size-inclusive fashion and traditional retailers transitioning to online platforms. These brands, including W. Titley & Co., MS. READ, Luvme Hair, Aje, Lord & Taylor, Made by Mary, J & Co., Allbirds, Jovian, Petal & Pup, and Boody, have harnessed the platform's capabilities to amplify sales, streamline operations, and deliver seamless omnichannel experiences. Their journeys underscore how Shopify Plus catalyzes success, enabling businesses to thrive in the dynamic world of e-commerce.