From Custom Website to Shopify — Cedele's Digital Transformation
How MS Web International helped Singapore's beloved bakery café migrate from a custom-built website to Shopify, preserve SEO, and deliver a seamless online food ordering experience.
A beloved Singapore brand, ready for the world
Three problems we had to solve at once
Platform Migration
Migrating from a custom-built website to Shopify without losing SEO rankings, customer data, or disrupting daily F&B operations.
Brand Integrity
Translating Cedele's warm, artisanal identity into a modern Shopify storefront without losing what makes the brand special.
Advanced Functionality
Integrating delivery, pickup, loyalty, and secure payment solutions into one seamless store.
What We Did
- ✓Full replatforming from custom website to Shopify — zero data loss, zero downtime
- ✓Custom design and UX reflecting Cedele's brand values and F&B identity
- ✓Integrated delivery and pickup from store functionality
- ✓Integrated Mailchimp, Easyship, Eber loyalty, and Omise payment gateway
- ✓Complete SEO and product data migration preserving all rankings
A store that feels like the brand
"MSW's assistance has been invaluable. Whenever we had inquiries or needed detailed information, they were prompt and accurate in their response. Their level of service and expertise is highly commendable. We eagerly anticipate future collaborations. A heartfelt thank you to the entire team!"
A brand-consistent Shopify store that brought Cedele's artisanal F&B experience online — with full delivery, pickup, loyalty, and payment integrations serving customers across Singapore.
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